As authors, you guys juggle a million things, and if you’re anything like me, staring at the wall while deciding what to post is practically a sport...That’s why I created an a Content Ideas for Romance Authors cheat sheet specifically to help with book releases, so you can stop feeling overwhelmed and focus on what you love most: sharing your stories! 💻✨
(Please note that all examples are graphics that I created for clients)
Release/Reveal Graphics:
Release graphics are a total must for building hype before your book drops! I know some of these might feel like a “Duh, Regan, of course!” moment, but when your brain is juggling a million things and you're staring at your content calendar, it’s easy to forget the essentials. So, make sure these big reveals get their spotlight!
Title Reveal
Blurb Reveal
Trope Reveal - It never hurts to do this one multiple times!
Dedication Reveal - These can be highly shareable if it resonates with your core readers or readers in general
Character Name Reveal
Narrator Reveal(s)
Playlist Reveal
ARC Sign Up + ARC Reminder Graphics
Art Reveal (whether SFW or NSFW!)
SFW Tip: Talk to your artist to see if it would be possible to get the art without the background, this can be layered with Trop, Annotation, and Quote graphics, and is incredibly popular with readers!
Release Content:
These graphics are perfect for hyping up your release, and the best part? You can create multiple versions! ✨ Don’t forget—you can spotlight your tropes, capture the vibes, and whip up a few different aesthetic boards for the same book. It doesn’t have to be a one-and-done situation! Keep the excitement going!
Meet the Characters: this can be a multi-slide post or a single slide post where you introduce the main characters in your story
Main Character Collage: let readers get to know your main character through an aesthetic collage showcasing their vibe!
Love Interest Character Collage: Get readers invested in the love interest by letting them see what they are like befor release!
Overall Story Collage: example
Aesthetic Edits: example
Trope Graphics
You can creative with this! From the classic arrow graphic to placing the tropes on top of vectors that are relevant to your story like this one that I did for Catherine Cowles' All the Missing Pieces: example.
Quote/Teaser Graphics
Search Bar Graphic: example
Text Exchange Graphic
if your characters exchange texts in your books you've already written the content now just turn it into a graphic!
Annotation Graphics: example
Excerpt Graphics
Immersive Reading Kit (Items that would make them feel like they're in the book, like if your FMC loved Diet Coke use a vector of that around a mock up of the book!)
ARC Feedback: example
Beta Reader Feedback
Timeline Count Down (3 weeks, 1 week, 5 days)
Your book release is a moment to shine, and with these 20 content ideas, you're well on your way to creating buzz, connecting with readers, and celebrating your hard work. But why stop here?
I’ve put together an exclusive Instagram Content Cheat Sheet with 50+ content ideas designed to take the stress out of planning your release day and beyond. From engaging posts to behind-the-scenes ideas, this cheat sheet is your ultimate guide to staying consistent without the overwhelm.
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